Designing Your Own Ad? |
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(Download 8.5 x 11 PDF of our Spec Sheet)
Our customers are not required to design their own ads. We do not charge for our graphics services.
However, some customers prefer to design their own ads. Please follow the guidelines below if you are planning to design your own ad. If your ad does not meet the below criteria we reserve the right to change
or rebuild your ad to fit our standards.
We accept the following formats:
Native Adobe InDesign CS4 File or lower
- Must include all fonts and graphics saved to typical 4-color printing standards.
Native Adobe PhotoShop CS4 File or lower
- ALL fonts must be rasterized.
Adobe Acrobat
- PDFs are accepted. ALL fonts must be embedded. HELPFUL HINT: To ensure font accuracy, outline all fonts before creating your PDF.
TIFF, EPS, PDF, high-resolution JPEG exported from almost any program
- CMYK
- Must use true black (C-0, M-0, Y-0, K-100)
- DO NOT USE registration black (C-100, M-100, Y-100, K-100)
We DO NOT accept the following formats:
Microsoft Publisher
- Exported PDFs are accepted. ALL fonts must be embedded.
Microsoft Word
- Exported PDFs are accepted. ALL fonts must be embedded.
Ad Sizes:
Single ad size is 1.312˝ x 2.875˝ - vertical or horizontal layout, your choice!
or 
Double ad size is 2.687˝ x 2.875˝ - vertical or horizontal layout, your choice!
Resolution:
NO LOWER THAN 300 DPI (at 100%) NO HIGHER THAN 600 DPI (at 100%)
Minimum Type Requirement:
5 point (for the smallest disclaimers)
- Any type below 6 point should be 100% black for readability
PLEASE PRINT YOUR COMPLETED AD AT ACTUAL SIZE AND PROOF IT THOROUGHLY BEFORE FORWARDING IT TO US. WE CANNOT BE RESPONSIBLE FOR ERRORS OR UNREADABLE ELEMENTS ON CLIENT-DESIGNED ADS.
If you have any questions regarding these specifications please contact our Graphics Department:
1-888-416-2480 or email graphics@advantagetape.com
Copyright © 2008 ADvantage Tape Advertising, Inc.